What Will Beijing Catering Brand Conference 2021 Highlight when Making Its Debut at CIFTIS?

As food is the hustle and bustle of the secular life of a city, building Beijing into a gastronomic capital is a must for it to become an “international consumption center city”. On September 5, the Beijing Catering Brand Conference 2021, with the theme “New changes in catering driven by digitalization ” , will be held during the China Beijing International Fair for Trade in Services 2021 (CIFTIS). After 11 years’ accumulation, this well-known IP in the catering industry of the capital will make its debut on the stage of the CIFTIS this year. What will it bring to the public?

Guided by the Beijing Municipal Commercial Bureau and sponsored by the Beijing Cuisine Association and Beijing Business Today, the Beijing Catering Brand Conference has always adhered to the purpose of public welfare and serving the public. Since its launch in 2010 and after 11 years’ accumulation, the conference, known as the Oscar of Beijing catering industry, has become the most influential brand activity with the widest participation in Beijing catering industry.

According to the organizers of the event, the content of the conference this year will be closer to the needs of the catering industry. Focusing on the hot topics such as the digital change of the catering industry and the application of Digital RMB, the conference will invite professional institutions to conduct on-site interpretation and summit dialogues. To make Beijing an international consumption center city, the conference will invite ambassadors of countries along the Belt and Road to explore the international development of Beijing’s catering industry. In addition, based on the research resources of the association and the media, the conference will continue to issue the Report on the Development Trend of Beijing Catering Industry 2021, making a deep analysis of the new changes that Beijing catering industry has experienced after COVID-19 and exploring the new trend and new situation that Beijing catering market is showing. What is noteworthy is that the Beijing Municipal Commercial Bureau will exclusively release new measures to boost catering consumption in Beijing in the second half of the year.

Besides, in order to promote regional consumption and give full play to the role of associations and media, the conference will build a cooperation and exchange platform for the catering industry in Beijing, Tianjin and Hebei to further boost the coordinated development of these three cities.

As one of the highlights，the Beijing Catering Brand Conference will also officially release the excellent cases of Beijing catering industry in 2020 to guide the brand development of the catering industry by selecting brands with good development momentum in Beijing catering market.