The 2021 CIFTIS kicked off on the evening of September 2nd. By September 3rd, all the CIFTIS exhibitions, forums, conferences, promotions, negotiations, achievements release, and side events have been fully launched. According to Liang Jingyuan, the second-level inspector of the Trade in Services Division of the Beijing Municipal Commerce Bureau and the Executive Deputy Director of Beijing International Trade in Services Center, a total of 56 forums and conferences as well as promotion and negotiation activities were held on the first day, including 27 at the National Convention Center, 17 at Shougang Park, and 12 online. 4,932 exhibitors participated online in 6,458 booths. More than 90,000 tickets have been booked online.
The forums and conferences are focused on the cutting edge. Summits have been held, including the 2021 China E-Commerce Conference, the Summit on Development Trends and Frontiers of Digital Trade, the Summit on the Opening Up and New Development Trends of Trade in Services, Summit on Trade in Services Facilitation from the Perspective of Multinational Companies, 2021 WTCF Beijing Fragrant Hills Tourism Summit & World Conference on Tourism Cooperation and Development. The theme event for the first anniversary of the construction of the "Two Districts" in Beijing, the International Cooperation Summit on the Construction of the "Two Districts", the opening ceremony of the World Winter Sports (Beijing) Expo 2021 and the main forum and other industry-specific forums, are focused hot topics and cutting-edge trends in trade in services. With in-depth discussions and exchanges, wisdom and achievements have been shared.
Highlights of the exhibitions were numerous. New technologies, new achievements, and new applications such as 5G smart medical care, 5G fully connected factories, 5G smart unmanned warehouses, and 5G+MEC smart heritage parks were unveiled. "Digital Cultural Relics", "VR Theater" and "Forbidden City Community" will show the audience the archaeological sites which have been backfilled for protection through the digital relics’ library, digital Duobao Pavilion, famous paintings of the Forbidden City, panoramic Forbidden City, archaeological sites of the Forbidden City, digital Forbidden City applet, and "Forbidden City Products" App. Millions of cultural relics and treasures traveled through time to "interact" with the audience in all directions, conveying the long history and cultural heritage of the Chinese nation.
A series of industry authoritative reports and lists were released on CIFTIS collectively, including "2020 China’s Trade in Services Development Report", "Digital Trade Development and Cooperation Report (2021)", "Implementation Path Research on Data-driven Industry Innovation", "Theory, Policy, and Practice on International Consumption Center", "World Tourism City Development Report (2020)", "Future Development Agenda for World Tourism Cities (2021-2030)", "China Industrial Internet Industry Development Index Report (2021)", "Cultural and Creative Industries with Most Investment Value", "China Ice and Snow Industry Development Research Report (2021)", "China Ice and Snow Tourism Index (2021).
The negotiation and cooperation have yielded fruitful achievements. The Dongcheng Cultural Promotion Center and the Beijing Banking Association signed the "Memorandum of Strategic Cooperation on Accelerating the Establishment of the National Cultural and Financial Cooperation Demonstration Zone". Yisheng Biopharma reached a multinational agreement with the Embassy of the Republic of Serbia in China, and signed a PIKA COVID-19 vaccine cooperation project. The CIFTIS platform has brought tangible gains to exhibitors and merchants.
The on-site interaction is eye-catching. The “Olympic Artistic Envoy”, Huang Jian, shared the "Olympic Art Dream". Students from Capital University of Physical Education and Sports performed martial arts. Beijing skateboarding team’s top coaches shared skateboarding skills and interacted with the audience. Experts from Beijing Model Association taught model making. Characters from Universal Studios had interactive activities with the audience. The interaction has shortened the distance with the audience and boosted the atmosphere of the venuec. The audience actively participated in the on-site interaction.
