The Implementation Plan Officially Released: Beijing to Be Built into an International Consumption Center

On September 5th, the "2021 Beijing International Consumption Center Urban Forum" was held at the Shougang Park. On July 19th, with the approval of the State Council, Beijing became one of the first five cities to carry out the cultivation and construction of an international consumption center. With the theme of "International · Consumption · Center", more than 40 influential guests from the UK, Italy, Chinese think tanks, and business circles, shared practices and their visions on the vigorous development of tourism economy, tax-free economy, brand economy, night economy, supply chain industry and building global business landmarks.

(Photo Credit: The Beijing News)

Li Zhijie, Deputy Secretary-General of the Beijing Municipal Government, and Wang Bin, Deputy Director of the Department of Market Operations and Consumption Promotion of the Ministry of Commerce attended the forum and delivered speeches. Li Zhijie pointed out that Beijing will take the lead in building an international consumption center with global influence, competitiveness and reputation in five years, and create a series of "city name cards" with global competitiveness in sports, education, medical care, conventions and exhibitions. Wang Bin pointed out that Beijing should focus on building a world-class business district. Through inheriting and innovating, it will accelerate the cultivation of a number of representative brands, and keep promoting opening up and inclusiveness to continuously stimulate market vitality.

Yan Ligang, Secretary of the Party Leadership Group and Director-General of Beijing Municipal Commerce Bureau, officially released the "Implementation Plan on Beijing’s Cultivation and Construction of an International Consumer Center ". Beijing will fully implement "Ten Special Actions", including actions on "new consumption landmark building, consumer brand matrix cultivation, innovation and leading in digital consumption, release of cultural tourism consumption’s potential, quality improvement of sports consumption, upgrade of education and medical consumption level, expansion and quality improvement of conference and exhibition consumption, optimization and upgrading of the modern circulation system, creation of new superior consumption environment, consumption promotion mechanism and coordinated guarantee. Beijing endeavors to significantly improve the level of key indicators such as international popularity, consumer prosperity, business activity, convenience of arrival, consumer comfort, and policy guidance by 2025, and basically build a global consumption center with international influence, competitiveness and reputation.

(Photo Credit: Beijing Daily’s APP)

In the significant achievements release session of the 2021 Beijing International Consumption Center Urban Forum, letters of intent on 7 projects, related to new retail digital platform, smart park construction, brand introduction, research and cooperation, have been signed on-site, and the total sum is about 780 million yuan. The Outlets New Retail Industry Fund of 1 billion yuan has also been released. They have laid the foundation for Beijing to gather more high-end consumption resources and release its consumption potential.

(Photo Credit: Beijing Daily’s APP)