Beijing Hualu New Media Information Technology Co., Ltd. grasps the development needs of the cultural industry, gives full play to the advantages of central enterprises, and plays an exemplary role, ensuring the input of Chinese culture and spreading the output of Chinese culture widely. The company is mainly composed of three business sections.

The first is the all-media platform, which is the business content of Hualu New Media relying on new media channels and good online business cooperation. Focus on the development, production, announcement and development of Internet film and television projects, open up the upstream and downstream development and sales layout of the content industry, and realize the full transformation of resources to the company.

All-pass welfare platform, a comprehensive platform to provide high-quality welfare and publicity programs for enterprises. Strictly select a variety of corporate welfare products such as e-tickets, website membership cards, department stores, birthday cakes, holiday packages, etc., and provide all kinds of welfare programs. In the all-pass welfare platform, we have a complete content industry chain, extensive sales channels and strong technical support. Among them, the all-pass comprehensive service platform covers movie tickets, audio-visual members, department store books, birthday cakes, holiday packages and other corporate welfare products. Covers all-round life scenes of clothing, food, housing, transportation, travel, shopping and entertainment.

Opera development platform is the mission to publicize, popularize and carry forward the opera content with the opera content as the core. Taking sight and listening as the core content, it provides a large and comprehensive platform for opera lovers. At present, the platform integrates more than 100,000 operas, covering the singing content in most parts of the country, which can meet the needs of go to the opera in different regions. Go to the opera APP is also an APP with rich opera content and continuously updated audio and video content. It plays a positive role in the inheritance and promotion of traditional Chinese opera.

Hualu New Media takes the cultural industry as the core, and carries out the aim of "seeing directly from commercial communication and exploring the future with science and technology".