Booth Profile：
Beijing Aimer International Trading Co., Ltd., (hereinafter referred to as Aimer) as a wholly-owned subsidiary of Aimer Group, was formally established in 2008, has successively entered markets such as Macau, Singapore, Hong Kong, Vietnam, Cambodia, Dubai, etc., with a total of 17 channels. Successively expanded the international e-commerce platforms (international official website and Amazon platform) facing global consumers, carrying the dual tasks of trademark protection and light asset mode to open up the international market from 2012 to 2018.
As the executor of the Aimer Group’s overseas strategy, Aimer is mainly responsible for the development and operation management of the group’s overseas markets. From the perspective of consumers, Aimer conducts in-depth research on various markets and competing products to create a high-end international underwear brand image that integrates oriental and occidental cultures. Cooperate with the brand department in terms of product demand, marketing planning, and brand promotion, etc. to achieve effective expansion of overseas channels and effective achievement of performance.In addition, there are ODM overseas business and orders from Italy and Sweden every year, demonstrating the factory’s strong production capacity of Aimer. The products involve bras, underpants, invisible bras and laundry bags.
On the one hand, through the operation of the international market, the Aimer brand can enter foreign markets. Based on overseas markets, Aimer conducts relevant research and combines brand characteristics to promote product research and development, marketing planning and localized operations, so as to enhance the international influence of Aimer's brand, expand overseas market share, and further promote the group's international construction;On the other hand, international brands act as the connection to introduce international brands in line with Aimer's strategy into the Chinese market, forming a strategic advantage of the group.
Persist in the development and production of international special supplies, create product differentiation advantages for the brands operated in the international market, and establish advantageous categories such as strapless, swimwear, shapewear and seamless products for men and women.From Aimer to La Cover, Aimer Men, Aimer Kid, La Clover,Emperorient, further enhance brand through product strength, convey brand culture, insist on brand building, and effectively convey the culture and ideas of each brand.
